by Jeff Yerger
So, you don’t want to pay for new music? Fine, well British rockers Blood Red Shoes are at least going to make you work for it.
On their website, the duo announced a worldwide scavenger hunt starting December 1st for 10 QR codes (guess I’ll have to re-download that app I deleted) hidden within to-be-announced cities. Once these codes have been found, a new Blood Red Shoes song will be revealed and presumably, a new album will be announced.
But wait, there’s more! The first person to find the code in each city will win two free tickets for life to any Blood Red Shoes show (say wha?!). That’s pretty sweet freakin’ deal, especially since they’re fantastic live.
I gotta hand it to Blood Red Shoes. This is a pretty unique marketing campaign in a business that’s just starting to think outside of the box with pre-release promotion (see: Daft Punk, Arcade Fire, Kanye West). I hope this works out for the band, and I’ll be sure to keep my eyes open.
Here’s the full announcement:
On December 1st we’ll hide 10 different QR codes in 10 cities across the world. Each QR code is a key which will unlock part of our new song, and the song will only be revealed once all 10 codes have been found. The first person to find the code in each city will win TWO FREE TICKETS FOR LIFE to any BRS club show, and your facebook name and photo will show up on the front of our website to prove you got there first.
Keep your eyes peeled over the next few days as we reveal all the cities, then on December 1st we’ll release a set of clues, and it’s over to you….
More info here: http://www.bloodredshoes.co.uk/faq.html